Attraction Marketing Lesson #1 - What is it?

Its a world of buzzwords, isnt it? There are so many that
someone even wrote a satire on the pretense of modern
society and its hype that has been funneled down into terms
like the big picture and game plan and even client
focused. There are dozens of these terms and they show up
in marketing programs all the time. You can get immune to
all the buzzwords after a while and stop paying attention.

The internet seems to have particularly attracted hype and
promises. Make Your First Million in Your First Year! How
many times have you read that message or some form of it?
Get Rich Right Now! And what is your reaction? If youre
like most people your reaction is to click off the website
or turn down the volume on your television or turn the page
in a magazine to get it out of your sight. People today are
so much more educated and informed and they know better
than to believe wild promises. Why this response? Its
because you dont believe it. People today are so much more
educated and informed and they know better than to believe
wild promises of quick riches.You dont really believe that
you can make your first million dollars within a year so
the marketing message comes across as a lie. And who wants
to listen to or read lies? Your thoughts and your focus do
not remain on the message because your common sense tells
you that its not really possibleat least not for you.

Think about this scenario for a minute. You see an
advertisement and then abandon it right away. No attraction
thereright? But how can you not be interested in making a
million dollars in one short year? How can you not want to
get rich quick? That question leads us right to the Law of
Attraction. You attract to your life what you believe in,
give focus to and find authentic. The ad might be hypeit
might not bebut you wont find out because your focus and
attention is not truly on success. The concept of the Law
of Attraction, though not always called this name, has been
around for decades. First popularized in the 1910 book The
Science of Getting Rich written by Wallace D. Wattles, it
was solidified as a school of thought in Napoleon Hills
famous book Think and Grow Rich published in 1937. Then a
movie called The Secret was produced and released by Rhonda
Byrne in 2006 and the Law of Attraction entered modern
times. The movie popularized the Law of Attraction and
suddenly millions were enthralled by the idea.

But here is the interesting fact about The Secret. The
movie is a documentary about optimistic thinking, but it
was distributed using a brilliant marketing campaign that
included offering online streaming video movie versions.
The movies huge success was directly attributed to the
marketing program that attracted millions of viewers. In
other words, the Law of Attraction was the topic of a movie
that used Law of Attraction marketing to achieve success!

The Law of Attraction makes sense. If you concentrate on
and believe in what you want to achieve in life, you can
succeed. So what if you apply these intense deeply personal
beliefs to real world marketing to attract customerswhich
is what you really want and need to grow your business?
Using the tools that the Law of Attraction principles
provide can help you succeed in business by helping you
connect with people. 

One of the reasons so many people get bogged down in
careers that bring them little satisfaction is fear.
Theres plenty to fear too if you want to live your life
afraid all the time. For example, you can fear not being
able to pay the bills. You can fear what other people will
think if you start an internet business. You can fear your
familys reaction to your entrepreneurial spirit. You can
fear how much time an internet business will require. Of
course, millions of people right now wish they had not been
afraid of starting something new because they lost their
full-time jobs! One of the advantages of internet marketing
is that you can start part-time if you want. The business
will be there to take it full-time when you are ready.

After you read the material in this course, you are going
to feel ready to take your internet business to the next
level. Most internet marketing activities are actually
pretty simple to use. If you are ready to transform your
business, then read on! But there is a warning attached to
this material. You are not going to read hype and
half-truths and a lot of technical how-to information that
is typical of books on internet marketing. You are instead
going to read an explanation of the Law of Attraction in
easy to understand terms, and then you will about 21 things
you can do to apply the principles to your business. In the
following sections we will cover a lot of material. You
will learn about having a passion for your business, how to
brand yourself and how to issue calls to action. You will
learn about analytics, leveraging and website design. There
is a section on the Long Tail and about humanizing yourself
on the web. There are examples of how the theory can be
practically applied with actual internet marketing tools
but we wont get bogged down like some books do. The reason
is simple: master the concepts of the Law of Attraction and
its application to your business will become clear. It
begins with focus. 



To Your Success,
YOUR NAME

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